When it comes to commercial real estate, SVN VERUS Commercial stands out for its commitment to a client-centered approach, emphasizing lasting relationships over quick transactions. Let’s explore the unique process that SVN VERUS Commercial uses to ensure every client finds the perfect property while fostering lasting relationships.
Greg Johnson, Owner and the “last guy to get paid” shared this thought: “How do we differentiate ourselves from the competition? Provide a higher level of service than traditional brokers, allowing our results to do the talking”. One of the ways SVN VERUS Commercial accomplishes this is by using a team approach, rather than the traditional brokerage model of one person working for you.
To learn more about how our team works, explore the SVN VERUS process and the 7 key steps we take with every client to see what you can expect from our team.
Initial Meeting and Compatibility Check
The first step in the SVN VERUS process is a one-on-one meeting to assess the client’s needs and cultural fit. We prioritize relationships with clients who share our long-term vision and mutual benefit. If a client is only focused on the cheapest deal, we may not be a good match. Our goal is to go beyond transactions, providing solutions that add value to your business and the community.
In-Depth Understanding of Client Needs
Once compatibility is established, we move on to a thorough onboarding process. During this time we maintain focus on what the client’s needs are, assess the market, and find the mesh-points. This involves:
- Detailed Needs Assessment: Understanding the client’s specific requirements, desires, and goals.
- Market Analysis: Evaluating the market to find properties/buyers that meet all the client’s criteria.
- Personalized Approach: Only presenting prospects that fit the client’s needs perfectly, avoiding the traditional “spray and pray” method, as Greg Johnson calls it.
We take a deep dive into understanding our client’s expectations to present properties that meet all their criteria. Owner and Managing Director Greg Johnson calls this a “rifle shot approach” – instead of overwhelming clients with a long list, we provide a precise selection tailored to their needs, allowing property tours to begin immediately.
Once we determine that a property and market match the client’s expectations and everyone agrees, we move forward with the next steps.
Property Evaluation and Presentation
For buyers or tenants, SVN VERUS adopts a targeted approach:
- Property Identification: Locating properties that check all the boxes for the client’s requirements.
- Property Tours: Accompanying clients to view properties, ensuring a comprehensive understanding of each option.
- Offer Recommendations: Advising clients on the best offer-structure based on the properties they prefer.
Seller and Landlord Services
The process for sellers and landlords is equally meticulous:
- Property Underwriting: Evaluating the property to determine its highest and best use and providing an accurate valuation.
- Expectation Setting: Discussing realistic timelines and necessary steps, such as rezoning or improvements, to maximize the property’s value.
- Proactive Marketing: Going beyond traditional listings by actively seeking out buyers or tenants and utilizing extensive marketing channels.
During the expectation-setting process, we establish realistic timelines for our clients, defining the timeframe and identifying potential delays or projects needed to maximize property value. For example, if a seller’s property, valued at $2 million, requires rezoning that could take up to 12 months, but they need to sell in 60 days, we adjust expectations based on the current zoning. We prioritize clear values and expectations to ensure confidence in our performance.
Development and Project Consulting
SVN VERUS also offers comprehensive support for development projects:
- Zoning and Site Planning Assistance.
- Close Coordination: Working closely with civil engineers, city officials, and other stakeholders to ensure the project’s success.
We are far more involved than the typical broker. For instance, when selling a large piece of land divided into commercial lots, we assist with zoning, platting, and utilities. We collaborate closely with clients and their civil engineers to secure city approvals and engage buyers. This involves active participation in city and engineer meetings and ongoing communication with the buyer or their broker. Our deep understanding of the development process boosts our success rate and ensures the client’s intended use for the property can be realized.
Continuous Involvement and Communication
Throughout the entire process, SVN VERUS maintains a high level of involvement:
- Client Communication: Regular updates and clear communication with clients, ensuring they are informed at every stage.
- Managing Due Diligence: Ensuring all necessary steps, such as traffic studies and city approvals, are completed to prevent delays and increase the likelihood of closing deals.
Commitment to Continuous Improvement
The SVN VERUS process is dynamic and continuously evolving:
- Feedback and Reflection: Regularly reviewing completed projects to identify areas for improvement.
- Adopting New Tools: Utilizing the latest technology and software to enhance efficiency and client communication.
- Client Feedback: Actively seeking and incorporating client feedback to refine and improve services.
SVN VERUS’s client-centered approach, thorough processes, and commitment to continuous improvement set us apart in the commercial real estate industry. By prioritizing long-term relationships and providing exceptional service, we ensure that clients find the perfect property and enjoy a seamless, rewarding experience. Whether you are a buyer, tenant, seller, or landlord, SVN VERUS is dedicated to meeting your needs and exceeding your expectations.
Our Team Is Ready to Support Your Commercial Real Estate Needs
Finding the right property for your business is crucial, and SVN VERUS Commercial is here to help. We understand the importance of communication and the active exchange of information. Conducting a thorough market analysis together with the delivery of timely reporting to our clients is one of the many service elements you can expect from our brokerage.
We are dedicated to delivering outstanding brokerage services and development consulting. Our goal is to maximize the performance of our client’s real estate assets through prudent strategic planning and execution. Our unique advisory approach sets us apart in the commercial real estate brokerage market.
Interested in learning more? Join our newsletter or contact us to get started!